The First Mile Project

The First Mile Project is about how small farmers, traders, processors and others from poor rural areas learn to build market chains linking producers to consumers. Good communication is vital. The project encourages people in isolated rural communities to use mobile phones, e-mail and the Internet to share their local experiences and good practices, learning from oneher.Whilecommunication technology is important, real success depends on building trust collaboration along the market chain. Ultimately farmers and others involved develop relevant local knowledge and experience and share it – even with people in distant communities – to come up with new ideas.