Strategic Communications: From Products to Impacts: A guide to enhance the value and impact of communications
Year:
2016
Publisher:
Maliasili Initiatives
Strategic communications align an organization’s communications activities with its overall organizational goals, priorities and targets. It’s the difference between seeing a product, such as a brochure, as your end result, rather than seeing such products as a component of achieving an outcome, such as a new and improved law or a more engaged and informed sector of society.
Strategic communication advances an organization’s mission, engaging audiences with clear purpose and appropriate tools to achieve tangible impact.
This guide includes the following:
- An overview of the cross-cutting role that communications can – and should – play for an organization and how, if done right, it can serve as one of an organization’s most important assets.
- A description of the process of developing a strategic communications platform.
- Tips, tools, and steps for building a strong brand, developing a communications strategy and plan, and measuring impact.
- Case studies and examples from the natural resource and conservation fields of how communications can help advance an organization’s goals.
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